Unlearn Outdated Sales Techniques
Turns out, you were never taught what you were supposed to learn - that cold calling is a force for good.
The problem is the rest of the world doesn't know yet..
What to Expect
Simply put - you will learn the gamut of the cold phone conversation in the 21st century.
But first, let's look at the problem. Poor sales ethics mixed with the rise of digital marketing have given cold calls a bad name, making it difficult to not only convert conversations to next steps, but also get to decision makers to begin with.
This course guides you through a journey of unlearning old methods, theories, and techniques, and then brings you up to speed by reinstating how we think about a cold phone call in the 21st century. Its not just about theory though. We then dive into our method from a tactical perspective, looking at each part of the conversation from 0 to 1 using our 4CX4 approach. By the end, you will have not just new tools in your toolkit, but a fresh outlook for converting higher with prospects without ever losing their trust.
Course Curriculum
- Section 4 Overview (0:58)
- FRAMEWORK 1 - The Consultative Conversation Framework (CCF) (4:59)
- QP - Quick Prop (5:43)
- QP | Sales-Human Anatomy (10:39)
- Hi - Hone-in (5:06)
- Hi | Sales-Human Anatomy (6:35)
- CP - Calling Prop (2:19)
- CP | Sales-Human Anatomy (11:00)
- 🛑 Value Prop Trifecta! 🛑 (6:08)
- NXTS - Next Step Tiers (4:00)
- NXTS | Sales-Human Anatomy (8:48)
- The Conversion Probability Timeline (2:12)
- FRAMEWORK 2 - The No-Bull Script 🚫🐂 (4:06)
- Objections & Responses (13:46)
- Gatekeeper Conversations (6:23)
- Industry Script Overview (1:20)
- IT MSP Script Example
- IT MSP Script Breakdown Video (18:03)
- FinTech Script Example
- FinTech Script Breakdown Video (15:43)
- Commercial Insurance Script Example
- Commercial Insurance Script Breakdown Video (11:22)
- E-commerce Script Example
- E-commerce Script Breakdown Video (12:04)
- Digital Marketing Script Example
- Digital Marketing Script Breakdown Video (16:36)
"...[This] gave me a paradigm shift vis a vis my current 'process' for cold calling and it really helped our conversion rates!"
- Bruce T, Mobile App Founder